culture jamming is defined by urban dictionary as “the act of using existing media such as billboards…to comment on those very media themselves or on society in general, using the original medium’s communication method.”
for social activists, the goal is simple. support the people and the causes that affect them the most through the subversion of popular media. subliminal or not, the messaging can not be ignored. there are workers fighting for better wages and health care, small businesses encouraging you to buy local and activists who are trying to raise awareness that big box retailers are just no good for the community.
how we get to these goals are through a diversity of tactics. pick your weapon of choice, sit back, relax and let the games begin.